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What other car questions can I ask for you?

January 26, 2010
Over the past couple months, I have been working hard to get an insight into the car customer’s mind. I have posted questions, polls, read numerous comments, suggestions and stories, but it’s possible that I haven’t gotten to your question or concern about cars yet. This project is about you. You make the “car world” go round. You are the reason we are here! So, what do you most want to know about dealerships? Are there things I haven’t asked? Send me your burning questions and stories related to buying a car … cause I want to know! You can contact me via my contact page or simply comment on this post. Let’s not leave anything out!

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  • kkrash January 26, 2010 at 1:42 pm

    It’s more a statement than a question. I always feel like I’m getting ‘ripped off’ whenever I walk into a car dealership. The sales people are always wheeling and dealing and it’s unprofessional. I want clear honest answers and I want them to ask me questions first before they start going on and on about features of a car that I care nothing about. Know the customer and what they want.

  • Lauren McCarthy January 27, 2010 at 10:02 am

    Thank you for your comment!
    Why do you feel like you’re getting “ripped off”? Is it simply the salesperson, the final figures, finance … ?
    I’m curious to know why and when you start to feel like you’re getting “ripped off”?
    I 100% agree with you on – “know the customer and what they want”. We go over a standard ‘sales track’ that outlines basic questions in a non-confrontational way. You HAVE to know your customer, understand their needs and LISTEN to them. The customer will tell you what they want, if salespeople just listen!

  • kkrash January 27, 2010 at 11:14 am

    Thank you for asking.

    The feeling of a ‘high pressure sale’ generates a feeling of unease, being ripped off if you will. Often with a car sale there is pressure to sign-now, this deal won’t be here tomorrow – that kind of thing. I know sales people are under a great deal of pressure to make a living and meet the company quota or they won’t have a job. And I’m sure customers come in ready for a battle, so it’s on both sides I imagine.

    Although I have not been to your dealership, so I do not have first-hand knowledge of McCarthy Auto.