Browsing Tag

women car sales

Dealership Events, Money Matters

Hail Sale at McCarthy Blue Springs

September 28, 2010
Kansas City is known for it’s crazy, sporadic weather. Last week, Blue Springs, Missouri experienced quite a storm. Bad news for a dealer may be good news for our customers. The insurance claims have been made, while the damage is being managed. [youtube][/youtube] Our misfortune may be good news for you. Go see for yourself!
Dealership Events, Money Matters

Preparation for the big day!

January 14, 2010
How prepared are you when you go into a dealership? Is it like shopping for a wedding dress — months (or years) of endless google searches and designer profiles? Or is it more like ‘I can’t sleep, so I’m gonna ‘ask jeeves’ about a couple cool cars’? Which is it for you? Are you the OCD type who has to know every detail of every inch of every car you want to test drive? Or are you more interested in dealership reputation, referral or service experience? Do you think that you need to be thoroughly prepared because you ‘want’ to be, for your own benefit … or because you ‘need’ to be, so you won’t get “dooped” by the shady car salesmen? And more importantly … where do you get your information? For future blogs, I’m going to list top car sites that will help with your searching and decision making. But for now … I wanna know how prepared you are when you walk into the dealership! 2
Dealership Events, Money Matters

What do women who work in a dealership think? Part I

December 28, 2009
I’ve gone around to the 6 McCarthy locations asking female employees to answer some simple questions. I wanted to interview these women, in hopes of getting a better understanding (beside my own) of working in the male-dominated work environment of a car dealership. I wanted to gain some insight to the advantages and disadvantages these women face day in and day out. I have asked women of all different job descriptions and titles and with job longevity. I think these women have a unique perspective on the car business … as do the men working beside them! So let’s hear what they have to say! Q.  Do you think women prefer a female salesperson? Gretchen Jammiggeh, Sales Associate at McCarthy Chevrolet: “Yes, because women feel that I can relate and identify with them. And that makes them feel more comfortable with the car buying experience.” Versa Larrick, receptionist for McCarthy Auto Group: “No, I think women feel more comfortable dealing with men – women intimidate other women; especially when talking about vehicles.” Mimi Srivisay, Used Car Assistant Manager: “Probably feel more comfortable with a woman associate because they may not feel as pressured.” Q.  Do you think women and men want the same out of the car-buying experience? Jammiggeh: “Women car buyers motives are a little different. They are more concerned with their families needs; safety, security and reliability. They are the same when it comes to brands.” Srivisay: “Women focus on appearance of the car, options … versatility of car .. whereas men focus on muscle/power and options of a car.” Larrick: “More direct … want to be dealt with here and now … men as well as women, want to be told the truth.” Q. Being a woman, do you think you have any advantages or special skills when dealing with female customers? Jammiggeh: “As a woman, a unique skill that I use is to be a very good listener. And I have a great knowledge when it comes to products, features and benefits.” Srivisay: “Organizational skills, team effort and strong work ethic…” Larrick: “Must be more knowledgeable about everything, but softer and with a sense of humor.” So, ladies (and gentlemen, of course) … do you agree or disagree with what these women have said? Also, if you haven’t’t seen it yet – check out what the rest of KC said about how women are treated in the dealership. Next round of Q & A’s will be coming up … Stay Tuned! IMG_0313-645x483