Browsing Tag

chevy

Car fun

The Evolution of Car Commercials

June 10, 2014
Screen Shot 2014-06-09 at 2.30.48 PM Remember when car commercials used to be all about a shiny, fast car taking a picturesque drive in the mountains or by the beach? It seems like nowadays you rarely see those type of car commercials…in fact, some commercials hardly feature a car in them at all! As car buyers have the chance to research everything they need to know about the car online, get reviews from other buyers, and potentially skip over commercials, I think advertisers are realizing they need to keep their commercials entertaining if they are going to keep people watching. And I’m all for it! Here are a few car commercials I have loved from the past year or two. If you’re a music fan like I am, you’ll love this Toyota Corolla commercial from this year. It’s so fun to see how the car, fashion and music have changed together over the decades. And I do think it’s true — the Toyota Corolla is just an old standby that people will always rely on! This commercial for the 2015 Hyundai Genesis is just so sweet. It makes me think of my own dad…and that always gets me teary! It also reminds me of the Olympic commercial that was about moms looking out for their kids. The emotional ones always get me! So here’s another one that plays on the emotions…but if you’ve ever had a dog, you just won’t be able to help it! Like I said at the beginning of this post, some car commercials hardly show the car at all, and this is one of those. This 2014 Chevy commercial compares a Chevy to the loyal, best friend your dog is throughout your life. Awww. Now I just have to stay away from “Marley and Me.” 🙂 There are so many other great commercials out there, but these are just a few that popped into my mind. Which car commercials are you loving lately?
Auto News, Behind the Wheel

2014 Chevrolet Malibu Offers Hands-Free Texting

October 9, 2013
Check out the latest news from our friends at Chevrolet!
  • Segment-first standard stop/start technology drives 14-percent improved city mileage
  • New variable intake valve actuation and transmission enhancements also contribute to greater efficiency
  • New Text-to-Voice feature ‘read’ text messages over the audio system; allow hands-free responses via MyLink
DETROIT  New technologies help the 2014 Chevrolet Malibu deliver greater efficiency and connectivity, two of the most important considerations for customers of midsize sedans. “The midsize sedan segment is one of the most competitive in the industry and by improving the Malibu so quickly, we’re proving to our customers that we’re listening and acting on their needs,” said Chevrolet Global Chief Marketing Officer Tim Mahoney. “The new and enhanced features make the 2014 Malibu a smarter choice, putting it at the heart of the strongest Chevrolet passenger car lineup in our history.” A new Ecotec 2.5L four-cylinder engine is the first standard engine in the segment with stop/start technology. It helps owners conserve fuel by automatically shutting off the engine when the car comes to a stop, such as at stoplights, contributing to EPA-estimated fuel economy of 25 mpg city and 36 mpg highway – a 14-percent improvement in city mileage and 6 percent greater highway efficiency. The engine automatically restarts when the driver takes his or her foot off the brake. It’s the industry’s most refined and simplest stop/start system, with no buttons to push or procedures to learn, for a seamless driving experience. Additionally, the 196-horsepower (146 kW) dual overhead cam, or DOHC, engine features variable intake valve lift control, or iVLC, which enhances fuel efficiency, while also enhancing low-rpm torque, for a greater feeling of power at lower speeds. It is matched with a six-speed transmission with improvements that enable additional fuel economy savings – and a more refined driving experience – compared to the previous model. New connectivity features support safer driving The available Chevrolet MyLink for the 2014 Malibu delivers enhanced connectivity and convenience, with the new Text-to-Voice feature for smartphone users and Siri for iPhone users. Each enables voice-controlled connectivity. Text-to-Voice converts incoming messages to speech, reads them over the audio system speakers and allows the driver to reply with preset messages such as, “I’m driving and will contact you later.” Users can create and save their own preset messages when the vehicle is in Park. The feature requires a compatible smartphone with Bluetooth profile and applicable text messaging features. Visit www.gmtotalconnect.comfor further information on phone and radio capability. Driver safety is General Motors’ first priority. A driver’s focus should remain on driving and texting can usually wait. So, only text and drive with this voice system and never text using a handheld device while driving. The 2014 Malibu is offered in LS, LT and LTZ models, with pricing starting at $22,965 including destination, but excluding tax, title, license, dealer fees and optional features. All models include a two-year/24-month scheduled maintenance program, which covers four oil changes, tire rotations and 27-point inspections. About Chevrolet Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4.5 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.