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car buying research

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Would you rather buy a car from a man or a woman?

December 21, 2009
Tell me this … Do you prefer buying from a woman or man? Same gender as you or not? Or, if it really doesn’t matter … tell me why. This topic is very important to me … it’s basically the heart of my project. It’s about building a relationship with people; it’s about breaking down any barriers people face when at the dealership; and it’s about making car-buying fun and exciting! According to “Road & Travel Magazine” 39% of women would rather deal with other women in the car showroom, whereas only 10% of men prefer to buy cars from other men … but do you agree? When I was out around Kansas City, I asked women this same question. The majority of women didn’t prefer one way or the other. Just as long as the salesperson was honest and informative. So, I really wanna know. Here’s a thought for you — do you prefer a male or female when going to the doctor, or to your accountant, or perhaps your hairdresser? What’s so different about choosing a salesperson? Tell me what you think!