Browsing Tag

car brand loyalty

Dealership Events, Money Matters

When it comes to choosing a car or dealership, how loyal are you?

February 8, 2010
Are you this loyal?

Are you this loyal?

For better or for worse … in sickness and in health … until death do we part. How loyal are you ladies and gentlemen? To a certain brand or dealership, that is. I’m sure there’s some of you out there who only drive American-made automobiles. Then you have your import-only drivers. Then there’s many who don’t seem to care one way or another. I have been loyal to the same nail salon for over two years and I see the same two people. My mother has been following Tina and Alex (our nail people) for nearly five years. I know you can’t really compare buying a car to getting a manicure … but loyalty is loyalty, no matter how much or how little the service you are getting may cost you. So tell me this … do you have a loyalty to a brand or a dealership? If so, which and why? If not, I’m curious why you have chosen to remain ‘single’ in the eyes of car-buying! 🙂