Dealership Events, Money Matters

How do you like to be approached in a dealership?

February 1, 2010
How do you like to be approached when you walk into a dealership? That was the question of the week! And the overwhelming response came was for the first option: “I like to be left alone, but an employee is easy to fine when I need help.” It seems that consumers would like to cruise the lot on their own, but have the comfort of a salesperson in arms distance. Seems fair and reasonable. However, nearly 20 percent of voters chose to have immediate help from an employee, whereas only 2 voters chose to be completely left alone. So I guess it’s different for everyone. A friend from Facebook came up with a generic approach for approaching customers. Just say “Welcome to _________. My name is _________.” And then let the customer know they are here to help. It seems like a fairly standard and non-confrontational greeting! “I approach in a friendly and non-combative way. The customer will tell you what they want … if you just listen. It’s a listening approach,” said Pres Taylor of McCarthy Chevrolet. Do you have any other tips or advice on how to approach our customers?

You Might Also Like