Lauren Wants To Know

Man or Woman?

Tell me this …

Do you prefer buying from a woman or man? Same gender as you or not? Or, if it really doesn’t matter … tell me why.

This topic is very important to me … it’s basically the heart of my project. It’s about building a relationship with people; it’s about breaking down any barriers people face when at the dealership; and it’s about making car-buying fun and exciting!

According to “Road & Travel Magazine” 39% of women would rather deal with other women in the car showroom, whereas only 10% of men prefer to buy cars from other men … but do you agree?

When I was out around Kansas City, I asked women this same question. The majority of women didn’t prefer one way or the other. Just as long as the salesperson was honest and informative.

So, I really wanna know.

Here’s a thought for you — do you prefer a male or female when going to the doctor, or to your accountant, or perhaps your hairdresser? What’s so different about choosing a salesperson?

Tell me what you think!

Welcome to my site! My name is Lauren McCarthy and I want to know about you and your car!

I want to know all the reasons behind buying that vehicle. Why you chose the dealership you did, the salesperson you did and the vehicle you did. I want to know what you think about buying a car, the dealership experience, the service work. I want to know it all!

As a woman working in the car business, I want to get real answers from real people, especially women. Now, I’m not leaving the men out. I would just like, for once, the attention to be directed toward women. I’ve heard it before and I’ve seen it before … I want women to feel just as comfortable walking into one of my stores.

Check out this video which explains a bit more about my mission.

So I’m out on the streets and all over the internet, gathering your feedback. I plan to turn around and apply these insights directly inside the McCarthy Auto Group, where I’m a proud employee!