Lauren Wants To Know

Does this place sound familiar? Have you been there before?

These are Walt Disney World Guidelines for Guest Service. Sounds like a great place to be!

I think many organizations and businesses think they are far different from Disney, but I’d have to disagree. Every customer, every guest, every person wants to be treated in such a way. Who doesn’t want a magical experience?

Many moons ago, my father created the McCarthy Automotive Group: Ten Commandments for working at McCarthy. Ironically, the last commandment … number 10 is: Aim for the Impossible – Disney World.

What makes an exceptional customer experience? Do you have any exceptional car buying experiences you would like to share? What made them so great?

Zeus, Candy, Victoria, My Wife’s Car, Noreen and Lauren. These are only a few of the names of cars in Kansas City that I met.

For four days, I drove all over KC to ask people how they felt about buying a car. I wanted to find out some personal and interesting things about these people I interviewed, as well. I mean … it can’t all be serious. Owning a car should be fun!

Some people believe that their car is extension of their personality. Kinda like peoples’ dogs. Finding out if men and women actually named their vehicles was a great ice breaker and rather funny! And you may be surprised — most people do name their car!

So, tell me … does you car have a name? And, how did it get that name?

Honesty, trust, good communication, respect and service. All of these qualities seem to be a common thread when making a decision; whether it be choosing a hairstylist, buying a car or picking your husband. It’s about a relationship!

What is the number one reason you choose to go to a particular dealership when buying a car? Is it location, price, reputation? Or is it honesty, service, knowledge and respect?

I went around Kansas City and asked this very question. Here’s some of what KC had to say about choosing a dealership.

What is your number one reason for selecting a particular dealership? And, did the last store you bought from do anything special? Would you go back?